Chamber Staff

Cory Skeates, JD, FCCP, IOM

President & CEO

(863) 688-8551 Ext. 234 cskeates@lakelandchamber.com

Cory was named President of the Lakeland Chamber of Commerce in January of 2015. In his role, he is responsible for chamber leadership and administration.

Originally from Scottsville, NY, Cory moved to Central Florida in 1997 to attend Barry University School of Law in Orlando after receiving a B.A. in Political Science, Cum Laude, from Grove City College in Pennsylvania.

Prior to joining the Lakeland Chamber, he served as President/CEO of the Oviedo-Winter Springs Regional Chamber of Commerce in Oviedo, FL (2007-2014), as a Senior Legislative Assistant to Florida State Representatives Attkisson (2001-2002), Kallinger (2002-2004), Quinones (2005) and Adams (2005-2006) and also consulted independently on several local, state and federal campaigns.

Cory currently serves as the 2020-21 Chair of the Florida Association of Chamber Professionals (FACP) and is also a member of the Board of Regents for the U.S. Chamber Foundation's Southeast Institute for Organizational Management (IOM).

He is married to his wife Shannon and together they have two daughters, Ella and Amelia.

Amber Aaron

Vice President, Investor Relations & Finance

(863) 688-8551 Ext. 222 aaaron@lakelandchamber.com

Learn more about Amber!

Amber is a native of the Tampa Bay area. She has been a Chamber Professional for 15 years beginning her career with The Greater Brandon Chamber of Commerce and was part of the Florida Association of Chamber Professionals Management team from 2010-2013. Amber’s Chamber career began when she was hired as an Information Specialist, at just 17 years old. From there, she has held many roles in Chamber event planning, programming, administration, retention and sales. She and her spouse Steven have a 6 year old girl named Sydney. They enjoy cooking, outdoor sports and spending time with family. Amber is excited to bring her extensive Chamber experience to our community and be a part of the Lakeland team.

Darla Sechrest Pettaway

Chief Development Officer (CDO), Lakeland Chamber Foundation

(863) 688-8551 Ext. 228 dsechrest@lakelandchamber.com

Learn more about Darla!

Darla is a Lakeland native who returned home after serving as the National Director of Development for BEST Robotics. In this role she established and cultivated a national giving campaign involving large corporations, corporate foundations and legacy donors. Prior to her stint at BEST, Pettaway served as the Director of Development for the Herbert Wertheim College of Medicine at Florida International University. Sechrest Pettaway also spent time in Washington DC where she served as the Regional Donor Relations and Sales Manager for the American Red Cross. A seasoned business development and client relationship builder, Sechrest has extensive experience in establishing and cultivating long-term business-enhancing and social service programs that increase organizational revenue and impact the community foot print.

Prior to her stint with the American Red Cross, she served as the Foundation Manager for the Tampa Bay Buccaneers and spent the early years of her career honing her skills in various Community Relations roles within the Detroit Tigers Organization. During these tenures she bolstered many achievements including being named the Metropolitan Young Business Professional of the Year and surpassing designated goals for each year of employment.

Sechrest holds her M.A. in Business with certificates in Change Management and Business Innovation and a B.S. in Public Relations from Southeastern University.

Jackie Johnson

Senior Vice President, Lakeland Convention & Visitors Bureau

(863) 688-8551 Ext. 223 jackiej@lakelandchamber.com

Learn more about Jackie!

Jackie is a tourism industry executive with more than thirty (30) years of Florida public/private sector tourism marketing experience. She began her career as the Director of Sales and Marketing for Hilton Corporation but found her love of the tourism industry at the Lakeland Chamber of Commerce. Her youngest son, Brian, was an All-American baseball player—and the 2012 John Olerud Award winner for the University of Florida—drafted in the first round in 2012 with the Boston Red Sox. Her daughter, Brooke, earned a full softball scholarship at the University of Florida and is currently in Physician’s Assistant School. Her oldest son Billy set homerun records at Flagler College and is currently in Sales Management in the beverage industry. Needless to say, she has spent her share of years on baseball and softball fields.

Ryan Reis

Director of Public Affairs

(863) 688-8551 Ext. 231 rreis@lakelandchamber.com

Learn more about Ryan!

Over the past thirteen years (13), Mr. Reis has served in several Student Services positions, most recently as the Associate Vice Chancellor of Student Services for Keiser University. Prior to working for Keiser University, Mr. Reis worked for a non-profit agency, that was funded by the Department of Juvenile Justice and the Department of Children and Families. He has also volunteered his time in the Lakeland community as member of Career Source Polk Board, Rotary International, City of Lakeland Midtown CRA, the Building Healthier Polk Initiative, and Mid-Florida SHRM. Mr. Reis, a graduate of the Chamber’s Public Leadership Institute of Polk County in 2015, received an Associate of Arts degree in Journalism from Polk State College, a Bachelors of Arts in Criminology from the University of South Florida, and his M.B.A from Keiser University. He currently resides in Lakeland with his wife Leah and 9 year old son Eli.

Emily Mort

Director of Marketing & Communications

(863) 688-8551 Ext. 224 emort@lakelandchamber.com

Learn more about Emily!

Emily joins the Chamber with over 6 years of experience in marketing and graphic design. She is responsible for disseminating information from the Chamber and about the Chamber, its members, programs, and services as well as advising Chamber Management and Staff on public relations issues to ensure a consistent level of quality and service to all Chamber departments and communications efforts. Ms. Mort received a Bachelor’s Degree in Integrated Marketing Communications and an Associate’s Degree in Graphic Design.

Shannon Powers

Director of Events & Programs

(863) 688-8551 Ext. 230

spowers@lakelandchamber.com

Learn more about Shannon!

Shannon Powers is a Lakeland native. She graduated from the University of Central Florida where she received a Bachelor’s in Event Management and a Bachelor’s in Hospitality Management. After graduation, she returned to Lakeland and continued her education at Polk State College receiving a Bachelor’s in Business Administration. When not at work, Shannon enjoys playing with her puppy or visiting Disney with friends and family. Shannon is excited to bring her experience in customer service, sales, and event management to the Lakeland Chamber of Commerce.

Christina Hall

Administrative Assistant

(863) 688-8551 Ext. 221 chall@lakelandchamber.com

Learn more about Christina!

After graduating from high school in Colorado Springs, CO, Christina moved to West Palm Beach working for Palm Beach Real Estate & running 3 of her own companies. She comes from an active military family which gave her the opportunity to see many beautiful states. Christina has 3 beautiful children, 2 in college & one in high school. She moved back to Florida after many years living in Dartmouth, MA and instantly fell in love with Lakeland and the Historic District after living in Dixieland. She is excited to be apart of this community and all it has to offer.

Jazz Lyons

Investor Consultant

(863) 688-8551 Ext. 236
Cell (863)430-9669

jlyons@lakelandchamber.com

Learn more about Jazz!

Jazz is a Polk County native, a pretty cool aunt to a two-year-old niece, and a community activist. She graduated from Polk State College with a Bachelor’s Degree in Business Administration. She previously worked as the membership coordinator for the Haines City Chamber of Commerce (now the Northeast Polk County Chamber). Before coming to the Lakeland Chamber of Commerce, she expanded their membership from 284 to 326 members. She has professional experience in retail, sales and marketing, and non-profit sector. On her days off from work, you will catch her hanging with colleagues, traveling, and shopping…of course!

Gregory Manning

Business Consultant
Florida SBDC at the University of South Florida - Muma College of Business

(863) 688-8551 Ext. 237 gmanning@usf.edu

Learn more about Gregory!

Greg Manning opened his first retail location in Lakeland, Fla., more than 30 years ago. While cash flow planning and analysis, and inventory productivity were constants in his businesses, he experienced virtually all aspects of starting, growing, and closing a small business over the course of 30 years. He negotiated dozens of leases and designed and implemented various marketing plans. With more than 250 employees, Manning dealt with various human resources issues. In addition to his operating career, Manning was also involved in the financing side of business as the president of the board of directors of Crown Managers Acceptance Corporation. The company had a facility of $150 million dollars to lend via term loans and working capital loans, providing a lifeline of funding to a multitude of retail customers. Manning earned bachelor’s degrees in finance and economics from the University of Florida.