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Amplify! Your Business with TRC

Why a Total Resource Campaign?

The Lakeland Chamber of Commerce values your membership investment, participation and leadership in our Chamber. The TRC is a vehicle for the Chamber to become more efficient in a number of ways. First, it is a way for our members to see the variety of the opportunities available through the Chamber such as engagement, professional/business development, networking and advocacy. TRC gives businesses a competitive advantage where you can select the programs that are most profitable and meaningful for your business. Second, it allows the Chamber staff to focus on programming and providing services throughout the year. Third, it allows our Chamber to effectively plan and strategize for the upcoming year.

Brand Visibility
Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. Customers love brands that care about spreading positive messages and helping the community. Linking your business to a professional organization can draw lasting support and media attention.

Return on Investment
Events are about starting quality relationships and the goal is to leave with a list of leads to follow up on afterward. Have a long-term way to leverage your investment and decide what you want to achieve before you commit. Come up with a metric to measure your efforts, this can be a number of leads, new ideas to implement in your business, employee participation or a number of media impressions. The benefits of event sponsorship are endless if you put in the effort to forge connections.

Consumer Perception
In a recent survey, the Event Marketing Institute found that 74 percent of consumers are more likely to buy products after exposure to a branded event marketing experience. Use the clout you earn as a sponsor to grow your reputation in the community.

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