Lakeland Chamber Encourages Community to Buy Lakeland on Small Business Saturday

99% of all businesses in the United States are composed of small businesses, and for the past 20 years, small businesses have accounted for roughly 40% of the United States' GDP--equating to trillions of dollars in economic activity.

Shop Small Saturday began in 2010 when American Express launched Small Business Saturday® to encourage people to support local businesses and the communities they anchor, many of whom at the time were hurting during the economic recession. In 2011, the Senate unanimously passed a resolution in support of Small Business Saturday, and by 2012 officials in all 50 states began to participate; they have every year since.  Since then, U.S. consumers have spent an estimated $184 billion at small businesses on Small Business Saturday® alone. What started as a single day of support has now grown into a year-round global movement, inspiring shoppers everywhere to choose small and strengthen their local economies.

When you support a local business, you’re also supporting your town, city, and neighborhood by way of paying sales tax. The sales tax money is used to support public schools, parks, roads, and sidewalks, as well as fund public service workers, like firefighters. 
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Small businesses are deeply engaged in their communities, so, supporting a small business supports your local community. According to the U.S. Chamber’s Small Business Index, nearly all small businesses owners agree that community engagement is important for their business—and are actively engaged in giving back in several ways—including hosting or sponsoring community events, donating to local charities, and forming partnerships with other local businesses.  

Small businesses are the backbone of our economy. They create jobs, fuel innovation, and keep our communities strong. By designating a day in their honor, we are reminded that these businesses rely on our patronage during critical consumer shopping seasons as well as year-round.

Read more about Small Business Saturday and its impact on small businesses nationwide from our data & information source: U.S. Chamber of Commerce

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