Introducing The Baldwin Group: A legacy of excellence, reimagined

Guest Blog Post

Since its inception in 2006, Baldwin Krystyn Sherman Partners, LLC — now The Baldwin Group Southeast, LLC, effective June 26, 2024 — has been a trusted name in the insurance and risk management industry. Established by trailblazing industry veterans, Lowry Baldwin, Elizabeth Krystyn, and Laura Sherman, a distinguished, entrepreneurial insurance brokerage niche was created.
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Known for its innovative solutions in Commercial Insurance and Risk Management, Private Insurance, Employee Benefits Administration, and Asset and Income Protection, The Baldwin Group has consistently delivered strategies that align with clients' goals and passions domestically and internationally.

The Baldwin Group is committed to our clients, and our founding principles remain steadfast. This rebranding is more than a name change — it symbolizes a renewed dedication to empowering our clients to pursue their purposes, passions, and dreams with confidence.

About The Baldwin Group
The Baldwin Group represents the consolidated expertise of The Baldwin Insurance Group, Inc. (NASDAQ: BWIN) and its affiliates, forming a dynamic, independent insurance distribution network. The Baldwin Group proudly serves over two million clients with a presence spanning the United States and an international reach.
Our mission is clear: to provide tailored solutions and deliver unparalleled value through risk management, insurance, and employee benefits. As a team of entrepreneurial insurance professionals, we are committed to protecting the possible for our clients by offering bespoke strategies and leveraging innovative resources. Whether it's safeguarding businesses, families, or personal aspirations, we align our expertise with what matters most to our clients.

A full-service approach to risk management. At its core, The Baldwin Group's approach to service is centered on our clients. By relentlessly pursuing customized solutions and assembling the industry's top advisors and client teams, we empower our clients to thrive. This client-first philosophy has been a cornerstone of our success and will remain integral as we move forward under our new identity.

Our comprehensive offerings include:

• Commercial risk solutions: Proactive strategies that help mitigate risk and protect businesses from unforeseen challenges.
• Private risk management: Safeguarding personal assets with precision and care.
• Employee benefits and benefits administration: Building programs that support and enrich employees while ensuring compliance and efficiency.
• Wealth management: Offering insights and strategies to help protect and grow income and assets.

Looking Ahead
As The Baldwin Group, we will continue to deliver the exceptional service and expertise that clients have come to expect while harnessing the strength of a national network of nearly 40 regional brands transitioning to The Baldwin Group name. This unified structure enables us to provide a seamless, comprehensive suite of services to meet the diverse needs of our clients.
While the name has changed, our mission remains the same: to be a trusted partner, helping our clients navigate the complexities of risk and achieve their goals. The Baldwin Group represents not just continuity but also growth, innovation, and a steadfast commitment to excellence.

For more information about our services and the new chapter ahead, visit www.baldwin.com. Let us help you protect what's possible.

Kathryn Koch, LUTCF, CLU, RFP |Partner
T 863-904-7409| E [email protected]