Celebrate Small Business Saturday in Lakeland on November 30

 The Lakeland Chamber of Commerce is excited to announce the 15th annual Small Business Saturday, happening this year on Saturday, November 30. Join us as we rally our community to celebrate and support the small businesses that are the backbone of our local economy.

Shop Small is a movement that supports small, independent businesses and spotlights their valuable contributions to their communities and the economy.  The Shop Small movement was inspired by the widespread participation in Small Business Saturday®, a day founded by American Express in 2010 on the Saturday after Thanksgiving. Now a national holiday, Small Business Saturday is dedicated to celebrating small businesses by helping to drive more customers through the doors of retail stores, restaurants, fitness studios, salons — and everything in between. Since its inception, this initiative has generated an estimated $201 billion in reported spending at small businesses across all 50 states.

In 2023, over three-quarters of Small Business Saturday shoppers visited stores in person, underscoring the enduring importance of local shopping. This year, the Lakeland Chamber of Commerce encourages everyone to embrace the future and continue making an impact by supporting our neighborhood businesses..

Here’s how you can get involved:

• PLAN: Spread the word about Small Business Saturday and make plans to shop at local businesses. Look for window posters, social media advertisements, and other ways to recognize those participating.
• RALLY: Collaborate with local entrepreneurs and businesses to share ideas and resources, creating a collective community experience. Work together to spread the word!
• CELEBRATE: Show your love for small businesses on November 30 by shopping, dining, and experiencing the unique offerings of Lakeland’s small business community.
• KEEP IT GOING: Small Business Saturday is just the beginning! Let’s continue to Shop Small throughout the holiday season and beyond.

The Lakeland Chamber of Commerce is proud to serve as a Neighborhood Champion for this year’s event, uniting businesses and consumers in a shared celebration of community. Together, we can help sustain and grow the vital contributions small businesses make to our economy and way of life. For more information, contact the Lakeland Chamber of Commerce at 863-688-8551.