Author: Andre Creighton 

Accounting software continues to evolve, and many organizations now have more options than ever to manage their finances. But technology alone doesn’t replace experience, insight, and strategic guidance. 

Whether you’re a small business owner, nonprofit leader, or CFO of a growing enterprise, outsourcing your accounting function can help you focus on your core mission while gaining access to advanced technology and cost-effective financial guidance that can grow with you. 

What should your organization seek in outsourced accounting services? 
Industry experience: Why it matters 
One key benefit of outsourced accounting support is the ability to supplement your team with specialized knowledge and resources. Industry-experienced professionals generally have financial reporting skills aligning with current industry standards and modern technology.  

Advanced experience: CFO- and controller-level support 
Staff at some outsourced accounting firms include former controllers and even chief financial officers with decades of industry experience. Higher level finance professionals can provide strategic financial guidance, including assisting with different aspects of your finance function.  

Data ownership and security 
Who owns and hosts your data matters. Some accounting firms store financial data in their own system, making it difficult to access reports, change providers, or integrate new tools. Maintaining ownership of your data gives you greater flexibility and control over your financial future.  

Equally important is how data is protected. When you outsource your accounting function, you’re trusting a third party with highly sensitive financial and operational information. A strong outsourced provider may use secure, cloud-based systems to protect data through encryption, monitoring, and controlled access. 

Technology and automation: Go beyond basic accounting software 
Self-service accounting software has made it easier than ever to track transactions and run basic financial reports. But as many organizations quickly discover, software alone doesn’t provide the insight, structure, or strategy needed to support growth.  

Modern outsourced accounting goes far beyond data entry and reconciliation. Leading firms use cloud-based accounting platforms, automation, and real-time reporting tools to streamline processes, reduce errors, and give leadership faster access to meaningful financial information.  

For many organizations, adopting new financial technology is a challenge. Outsourced accounting consultants help bridge that gap, including selecting, implementing, and operating the right technology so it delivers value. 

Leveraging AI in outsourced accounting 
Artificial intelligence is transforming how finance teams work — but technology alone doesn’t create insight. AI creates value only when embedded in a clearly defined finance strategy and operating model, not simply deployed as a toolset. 

Some organizations are using AI to automate routine processes such as transaction coding, reconciliations, expense categorization, and anomaly detection, helping to save time and improve accuracy, allowing accounting teams to spend more time on higher-value analysis and advisory work. 

AI also enhances financial visibility. Advanced analytics can identify trends in revenue, margins, cash flow, and expenses faster than traditional reporting cycles.  

Building this kind of AI-enabled finance function internally would require significant investment in technology, talent, and infrastructure. An outsourced accounting advisor may allow organizations to benefit from these capabilities and the advisor’s knowledge without the burden of managing them in-house.  

Additional financial services: More than just bookkeeping 
Many outsourced accounting firms do just — and only — accounting. But some of the most experienced outsourced accounting firms also offer other financial services, including tax, business consulting, financial planning, and insurance and risk management. Working with a firm with significant tax and business consulting experience can help you meet growth goals. 

Benefits of using outsourced accounting 
• Cost savings -- Lower overhead of full-time staff, reduce hiring and training costs, pay only for what you need 
• Scalability -- Flex services up or down 
• Focus on your core business -- Free leadership’s time 
• Access to experienced and strategic support 

When performing well, your organization’s accounting function contributes significantly to your operational performance. Outsourcing can be a way to enhance your resources or help internal team members gain necessary knowledge and training so you can focus on growing your business. 

Outsourced services can be adjusted as your business ebbs and flows. As sales increase or a new project materializes, your services can match your needs by adjusting your outsourced accounting professionals. 

How CLA can help with outsourced accounting 
Whether you need steady help or extra staff for a special project, CLA provides full- or part-time outsourced finance and accounting services for your organization. Our experienced accountants — including many working and living in the Lakeland area — work exclusively within the industry on finance and accounting services.  

We pride ourselves on clear communication and providing insights and value beyond a clean and understandable financial statement. We strive to be a resource providing information you can use to make better business decisions — both now and in the future.  

For more information on outsourcing services in Lakeland, contact Eric Gordon at 863-680-5602.     

The information contained herein is general in nature and is not intended, and should not be construed, as legal, accounting, investment, or tax advice or opinion provided by CliftonLarsonAllen LLP (CLA) to the reader. For more information, visit CLAconnect.com. 

​CLA exists to create opportunities for our clients, our people, and our communities through our industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. CLA (CliftonLarsonAllen LLP) is an independent network member of CLA Global. See CLAglobal.com/disclaimer. Investment advisory services are offered through CliftonLarsonAllen Wealth Advisors, LLC, an SEC-registered investment advisor. 

Recently, the Lakeland Chamber of Commerce welcomed high school students and school officials from Imabari, Japan, to our community. The visit was part of Lakeland’s longstanding Sister City relationship with Imabari, which has connected the two communities since 1995 through cultural and educational exchanges. 

During their time at the Chamber, we enjoyed meaningful conversations about the role businesses play in building a strong community. We emphasized the importance of civic engagement and the business community's connection to education, workforce development, and the overall quality of life in Lakeland and Polk County. 

Our visitors also had an opportunity to learn about the size and reach of Polk County’s school system and how businesses, schools, local government, and community leaders work together. Through conversations with Libia Taylor, Phillip Walker, and Dr. Takiyah Dixon, students and school officials gained insight into the Chamber’s role as a hub for our local business ecosystem. We advocate for businesses that are not only employers, but also places where students become employees, individuals build careers, and people find opportunities to become more engaged in their community. 

The exchange also gave us an opportunity to learn from our guests. While the business and education systems in Imabari and Lakeland may operate differently, both communities share a commitment to preparing young people for the future and creating strong connections between people. 

We are grateful to the City of Lakeland and Lakeland Sister Cities International for their continued partnership and for being such welcoming hosts. Programs like these remind us that relationships built across cultures can strengthen our understanding of our own community while creating friendships that reach far beyond it. 

It was an honor to welcome our friends from Imabari to the Lakeland Chamber, and we look forward to continuing to strengthen the connection between our two communities. ​​

Businesses rarely stay the same. They add services, reach new customers, improve their processes, and become more experienced. But while the business moves forward, its branding can remain tied to an earlier version of the company.

The logo may still work. The website may still function. The marketing materials may still contain the right information. But together, they may no longer reflect the business accurately.

Brand and branding are not the same thing
Your brand is what people have come to expect from your business. It is shaped by your reputation, the experience you provide, and the trust you build over time. Branding is how you help express and reinforce that expectation.

It includes your visual identity, messaging, website, photography, marketing materials and even the tone you use when communicating with customers. Good branding does more than make a business look polished. It helps people quickly understand who you are, what you offer, and why they should feel confident choosing you.

Where branding can fall behind
Because business growth usually happens gradually, outdated branding is not always obvious.

You may have added services over the years, but your website still gives most of its attention to what you offered when the company began. Your team may have grown, but your messaging still makes the business sound like a one-person operation. The quality of your work may have improved, but your visual identity and photography do not communicate that level of professionalism. Or your logo, website, social media, and printed materials may each look and sound slightly different, leaving customers to piece the story together themselves.

None of these issues necessarily mean the business needs a complete rebrand. They do suggest that the way it presents itself may no longer be keeping pace.

Consistency builds recognition
Strong branding creates a clear and consistent impression wherever someone encounters your business. That does not mean every piece has to look identical. It means the message, personality, and overall presentation feel connected.

A customer who visits your website after seeing an advertisement should feel like they have arrived at the same company. A proposal should reinforce the level of quality promised by your marketing. Your social media should sound like the same business customers interact with in person.

When those pieces work together, people are more likely to recognize, remember, and trust the business. When they do not, even a capable and established company can appear disorganized or difficult to understand.

Updating does not always mean starting over
Refreshing your branding should not be about chasing trends or changing things simply because they are old.

For an established company, recognition and familiarity have value. The goal may be to preserve what people already know and trust while improving the parts that no longer serve the business.

That could mean refining the message, updating the visual identity, reorganizing the website, improving photography, or creating clearer standards for how the brand is used. The right changes should make the business feel more like itself, not less.

Look at the full picture
Take a fresh look at the places where customers encounter your business. Does your branding reflect the quality of your work today? Does it clearly communicate everything you now offer? Do the pieces feel connected? Most importantly, does the way you present the business support the experience customers can expect from it?

Your branding does not create your reputation by itself. But it can help make that reputation easier to understand, recognize, and remember.

And just like that rotary phone, something can still be functional and familiar without accurately reflecting where your business is today. As your business grows, the way you present it should grow with it.

Want to have a conversation about refreshing your brand? Whether you need a few strategic updates or a complete overhaul, MADE is here to help your business put its best foot forward. 

Contact: Allen Reed, Principal, ECD
[email protected]
863-500-1476

The Lakeland Chamber of Commerce brought business leaders, community members and local elected officials together for Politics in the Park, presented by Orlando Health Lakeland Highlands Hospital, providing an opportunity for the community to connect with the candidates and issues shaping Lakeland and Polk County.

Held in a relaxed, community-focused setting, Politics in the Park is designed to make civic engagement more accessible while encouraging meaningful conversations between the business community, elected officials and residents. The event reflects the Chamber’s commitment to advocacy, providing a space for civic engagement, and to ensuring that businesses have a voice in the decisions that impact the local economy and quality of life.

Throughout the event, attendees had the opportunity to meet with candidates, hear from local leaders and learn more about the priorities and perspectives influencing the community. The gathering also offered an important reminder that advocacy goes beyond the halls of government; it starts with informed, engaged citizens who take the time to understand the issues and participate in the civic process.

A highlight of Politics in the Park was the event’s straw poll, conducted by the Polk County Supervisor of Elections, gave attendees an opportunity to weigh in on the races and candidates featured at the event.

Straw Poll Winners:
• U.S. Senator: Ashley Moody
• U.S. House, District 9: Darren Soto
• U.S. House District 18: Scott Franklin 
• U.S. House District 16: Sydney Gruters
• Governor: Jay Collins
• Attorney General: James Uthmeier
• Chief Financial Officer: Blaise Ingoglia
• Commissioner of Agriculture: Wilton Simpson
• Florida Senate, District 12: Colleen Burton
• Florida House, District 48: Jon Albert
• Florida House, District 49: Jennifer Kincart Jonsson
• Florida House, District 50: Jennifer Canady
• Florida House, District 51: Hilary Holley
• Polk County Commission, District 2: Rick Wilson
• Polk County Commission, District 4: Omar Arroyo
• Circuit Judge, Group 23: Chris Spath
• Circuit Judge, Group 24: Andrea DeMichael
• Polk School Board, District 3: Kate Wallace
• Polk School Board, District 5: Sam Neelam
• Polk School Board, District 6: Justin Sharpless

The Politics in the Park straw poll is an informal, non-scientific poll of event attendees and does not represent an endorsement by the Lakeland Chamber of Commerce.

The Lakeland Chamber of Commerce thanks Orlando Health Lakeland Highlands Hospital for presenting Politics in the Park and for supporting opportunities that encourage civic participation and community dialogue, and gratitude for our other sponsors:
• Presenting Sponsor - Orlando Health Watson Clinic Lakeland Highlands Hospital
• Gold Sponsor - Borem Fire Protection
• Patron Sponsors - GEICO, AdventHealth Polk County, Lakeland Electric, Polk State College, and The Mahoney Group
• Advertising Sponsor - View Outdoor
• Supporting Sponsors - MABE Production & Installation, TLC Catering by Terrie Lobb, Premier Parties, LLC, Blankskriptz Filmz LLC, and Two Men and a Truck

As the voice of business in the community, the Chamber remains committed to fostering engaged leaders and strong businesses while advocating for policies that contribute to a prosperous Lakeland and Polk County.

Politics in the Park is one of the many ways the Lakeland Chamber of Commerce connects its members and the broader community with the people, policies and conversations that shape our region.

Get out and vote in the primary election on August 18, 2026!

 The Lakeland Chamber of Commerce is pleased to announce the members of Leadership Lakeland Class XLIII (43), a group of passionate local leaders ready to shape the future of Lakeland.

Leadership Lakeland is an annual program designed to identify leadership and enhance existing leadership in our community. Class XLIII Chair, Jennifer Adams, Senior Vice President, Client Experience Officer at Bank of Central Florida, looks forward to the experiences the class will share together.

"Leadership Lakeland provides a unique opportunity to invest in individuals who can influence impact in our community.  I am honored to serve as Chair for Class 43 and look forward to watching their journey of growth, connection and purposeful leadership."

Class XLIII will participate in a series of monthly "class days" and leadership development experiences where they will gain valuable insights into Lakeland through hands-on experiences that will empower them as leaders in the Lakeland community. Class XLIII includes:

● Raymond Allen, Executive Director of Partnerships, One More Child
● Jennifer Beakley, AVP/Chief Nursing Officer, Orlando Health,
● Leila Blacking, Director of Corporate Compliance & Records Management, Publix Super Market, Inc.
● Joshua Borem, President/CEO/Owner, Borem Fire Protection
● Angela Bowne, Marketing/Community Impact Liaison, Bowne & Co at Plains Commerce Mortgage
● Anna Britt, Senior Associate, Furr, Wegman & Banks Architects, P.A.
● Ryan Coffers, Executive Vice President, Brown & Brown. Inc
● Monica DiNicolantonio, Director of Membership, Lakeland Chamber of Commerce
● Mason Elmore, Business Insurance Advisor, Stahl & Associates Insurance A Higginbotham Partner
● Bethany Fife, Senior Director, La-Z-Boy West Florida
● Dr. Leonard Gitter, Medical Oncologist/Hematologist, Watson Clinic, LLP
● James Hampton, Director of Professional Development, S&D Real Estate Services, LLC
● Kirsten Hein, Vice President of Engagement, Bonnet Springs Park
● D. Jason Holm, Commercial Bank, VP, Hancock Whitney Bank
● Kelsey Jaffer, Director, Grant Resources, United Way of Central Florida
● Larry Little, Communications Director, City of Lakeland
● Ashley Lloyd, Executive Director, Breast Cancer Foundation of Central Florida
● Joseph Madigan, Director of Recruitment Outreach and Senior Associate Director of Admissions, Florida Southern College
● Andrew Mason, Chief Financial Officer, ChastainSkillman | DCCM
● Da’Lecia McDougal, Director, Deposit Services, Publix Employees Federal Credit Union
● Hunter McTaggart, Wealth Manager, Allen & Company of Florida
● Ashleigh Mills, Communications Manager, Polk County Tax Collector’s Office
● Catherine Neslund, President/CEO, GiveWell Community Foundation
● Lily Rappeport, Attorney, Law Office of Peddy, P.A.
● Andrew Reed, Managing Attorney, Reed Mawhinney & Link
● Darceé Roberts, Executive Director of Development & Corporate Partnerships, Southeastern University
● Lauren Springfield, Associate Vice President, Community Health, Lakeland Regional Health
● Sarah Vespa, General Counsel, GMF Steel Group
● Jordan Webster, Vice President, The Strong Stitch

Dr. Takiyah Dixon, Director of Business Resources & Leadership Programs for the Lakeland Chamber of Commerce, serves as Leadership Lakeland Program Director, expressed her enthusiasm for Class 43.

"Leadership Lakeland is more than a program; it's an invitation to discover your purpose, strengthen your influence, and become the leader our community needs next. I am so excited for Class 43, and I look forward to seeing the class grow over these next 10 months!"

Scott Bowne, National Mortgage Banker at Plains Commerce Mortgage, Compass Team, will serve as Class XLIII Chair-Elect.

About Leadership Lakeland
Established in 1983 by the Lakeland Chamber of Commerce, Leadership Lakeland is an annual program designed to identify leadership and enhance existing leadership in our community. Leadership Lakeland does not take public policy positions or advocate any individual viewpoint. The program unites leaders from diverse backgrounds and perspectives to improve their ability to lead effectively, offering its members a broad range of experiences and insights about the community, its people, its needs, and its services.

About the Lakeland Chamber of Commerce
The Lakeland Chamber of Commerce serves as the Catalyst for business success, Convener of leaders and influencers, and Champion for our thriving community. Its vision is to be the premier catalyst for the advancement of Lakeland’s economic growth and enhancement of quality of life.

EMERGE Lakeland, ENDEAVOR Winter Haven, and ENGAGE Bartow are proud to announce their 2026 finalists for the Polk Young Professional Awards (PYPA).

The Polk Young Professionals Awards (formerly known as the Polk Emerging Leaders Awards) is a collaborative event for EMERGE Lakeland (Lakeland Chamber of Commerce), ENDEAVOR Winter Haven (Winter Haven Chamber Foundation) and ENGAGE Bartow (Bartow Chamber Foundation). Together, these councils work together to celebrate the collective influence of young professionals in Polk County and, through PYPA, recognize three (3) individuals who are demonstrating excellence and impact in their communities. The event is also an evening to celebrate the work of the young professionals' groups throughout the year.

​Finalists for awards were nominated by their peers in recognition of their outstanding contributions in three areas: Emerging Leaders (ages 21-32) and Legacy Builders (ages 31-42) – those with demonstrated progressive leadership responsibility in their profession/career and volunteer organization(s) who exemplify excellence, creativity, and initiative, and Philanthropic Champions (ages 21-42) – young leaders who are dedicated to service within Polk County and have dedicated their time and expertise to volunteering and philanthropy, demonstrated positive impact on volunteer organization(s). All nominees, finalists, and recipients exemplify excellence, creativity, and initiative in their respective professional fields and roles. This year’s finalists include:

 Emerging Leader (left to right)
• Anna Britt | Furr, Wegman, & Banks Architects, P.A.
• Kacey Wood | Youth & Family Advocates, Inc.
• Calin Gribbin | Allen & Company of Florida, LLC

Legacy Builder (left to right)
• Michael Kincart | Peterson & Myers, P.A.
• Katelyn Eiermann | The Health Coach, LLC
• Morgan Volpe | City of Winter Haven

​Philanthropic Champion (left to right)
• Emily Crain-Evans | GrayRobinson P.A.
• Tiffany Williams | ENGAGE Bartow
• Jessica Brinkerhoff | Habitat for Humanity of East Polk County

Finalists will be celebrated, and the winners will be announced on August 19, 2026, during a banquet at Idlewood Venue in Bartow.

A Celebration of Young Professionals
The event serves as more than an awards ceremony. It allows each young professional organization to share highlights and accomplishments from throughout the year and members themselves the opportunity to strengthen their network of peers throughout the Polk County market.

"Our business community depends on a strong talent pipeline,” said Amy Wiggins, President & CEO of the Lakeland Chamber of Commerce. “Young professional programs create opportunities for emerging leaders to develop the skills, relationships, and civic commitment that strengthen our workforce, support local businesses, build a more prosperous community, and ultimately, retain high-quality talent in Lakeland.”

Many similar programs throughout the country are affiliated with chambers of commerce, equipping younger members of the business community to build relationships, confidence, and perspective long-term contributions to their community. “The Winter Haven Chamber supports and encourages our ENDEAVOR group to develop their career, learn about the community, develop professionally and connect with other young professionals, said Betsy Cleveland, President & CEO of the Winter Haven Chamber of Commerce. “These young professionals seek to connect, inspire and engage with the Greater Winter Haven Community.”

Michelle Helms, President & CEO of the Bartow Chamber of Commerce added, “A thriving business community depends on developing its future leaders. Through ENGAGE Young Professionals, the Greater Bartow Chamber of Commerce provides opportunities to connect and grow. The Polk Young Professional Awards celebrate the individuals who are already making an impact throughout our County.”

These Chambers’ investment in young professionals reflects a long-term commitment to the future of Polk County’s business climate. With the continued support of business leaders, employers, and community partners, these programs will continue to cultivate the next generation of innovators, decision-makers, and civic champions who will shape the region's future economic success.

Event information, tickets, and sponsorship opportunities can be found at PolkYP.com.

About EMERGE Lakeland
EMERGE Lakeland is a networking organization of dedicated, talented young professionals ranging in age from 21-42 in Lakeland, Florida. This member-driven organization, founded in 2003, is a partnership between the Lakeland Chamber of Commerce and the United Way of Central Florida. Its mission is to create a venue for its members to build relationships, develop professionally, become politically aware and philanthropically active, and contribute to the economic development and quality of life in Lakeland.

About ENGAGE Bartow
ENGAGE is the young professionals’ program of the Greater Bartow Chamber of Commerce, administered through the Bartow Area Chamber Foundation. It is designed for ambitious professionals ages 21-42 who want to grow their careers, expand their professional networks, develop leadership skills, and make a positive impact in the Bartow community. Its mission is centered on three pillars: educate, collaborate, and serve.

About ENDEAVOR Winter Haven
Endeavor is a place for young professionals ages 21-42 to develop their career, learn about the community, develop professionally and connect with other young professionals. Endeavor seeks to connect, inspire and engage the young professionals of the Greater Winter Haven Community. Its members are exposed to and encouraged to be involved in civic, community, nonprofit and legislative events through the Greater Winter Haven Chamber of Commerce and other community partners. Endeavor helps establish community responsibility and engagement; members to give back to the community and become an active part of creating its future.

Is the Polk County industrial market cooling off?
If you just look at the front page of most market reports right now, it’s easy to think things are slowing down. Total sales volume took a massive 60% dive, dropping to $41.5 million for the quarter, and construction numbers are lower than they used to be.
 
But if you’re buying, selling, or leasing property here, you know that headlines don't tell the whole story. What we are seeing in Q1 2026 isn't a market losing its steam, it's a market that has become disciplined.
 
Why a massive wave of new buildings didn't touch vacancies
The most interesting anomaly this quarter is the delivery data. A massive 604,436 square feet of new inventory hit the grid, mostly driven by the Pace 570 project. Usually, when that much space drops all at once, vacancy spikes.
 
Instead, it didn't budge. Polk county’s vacancies stayed at 7.10%. That means tenant demand is still aggressive enough to swallow major completions without skipping a beat. The right spaces are hitting the market, and they’re getting absorbed immediately.
 
Stop looking at county-wide averages
If you make business decisions based on "Polk County averages" right now, you’re going to get tripped up. The reality completely depends on which exit you take off I-4.
 
Look at the divergence: East Polk is practically locked down with a 2.80% vacancy rate. If you need space there, you have almost no leverage and must act fast. Meanwhile, North Polk jumped to 11.30% vacancy after taking on nearly 500,000 square feet of new construction. If you’re a tenant looking for immediate options or room to expand, that’s your playground.
 
What the dirt tells us about the next two years
To see where the market is really heading, look at the vacant land transactions. Developers aren't just blindly banking acreage anymore; they are highly selective.
 
The land data shows a massive spread in what's moving, from small, 1.7-acre infill pieces on US Hwy 92 to major 70+ acre tracts in Plant City and Lakeland. Because land and infrastructure costs are so high, developers are only pulling the trigger on sites where utilities, zoning, and highway access line up perfectly for immediate demand. They’re building for specific needs, not taking wild guesses.
 
Deals are quieter, but prices are louder
Yes, fewer properties changed hands. But don't mistake a slower transaction pace for falling values. Property values hardened. The average sales price climbed to $111 per square foot, and cap rates held firm at an average of 7.40%. Investors aren't running away; they’re just waiting for premium assets. They know the underlying fundamentals, like the 85 new residents moving to Polk County every single day that aren't going anywhere.

The smartest move developers made this quarter was taking a 14% step back on the construction pipeline, keeping it at a manageable 1.54 million square feet. It's preventing the overbuilt mess that other major logistics hubs are dealing with right now.
 
Want to see the exact transaction logs or how the available square footage breaks down by size? Check out the full Q1 2026 Industrial Market Report below or by clicking here.
 
Have questions about how these submarket shifts or land trends affect your property? Give Alex Delannoy, SIOR a call at 863-250-2502 or shoot an email over to [email protected] to talk strategy.

Recently, we asked Lakeland Chamber members if a nationwide consumer privacy law would provide clearer protections for consumers, strengthen trust, and provide greater certainty for small businesses. Most respondents either agreed or were not sure of such legislation's outcomes.

"The current state-by-state approach creates confusion for consumers and imposes significant compliance burdens on businesses, particularly small businesses. A 2022 report highlighted that a fragmented privacy landscape could cost the U.S. economy $1 trillion, with $200 billion of that burden falling on small businesses," stated Jordan Crenshaw, Senior Vice President, C_TEC, U.S. Chamber of Commerce, before Congress. "Just recently, the California Privacy Protection Agency finalized its California Consumer Privacy Act (“CCPA”) cyber, risk assessment, and automated decision-making technology, and insurance rulemaking which was estimated to cost businesses at least $4.8 billion over 10 years—with small businesses incurring annual costs of $16,377."  Source: U.S. Chamber of Commerce

Alongside chambers of commerce from more than 40 states, the Lakeland Chamber recently  signed a letter to Congress addressing support for H.R. 8413, the “SECURE Data Act,” urging the House Committee on Energy and Commerce to advance this legislation.

The SECURE Data Act would establish a single national privacy standard with robust consumer protections that builds upon a strong framework already adopted in 20 states. Those protections include data minimization and sensitive data requirements, as well as access deletion, correction, and opt-out rights. Importantly, this legislation will also help small businesses who are disproportionately impacted by the regulatory confusion caused by a patchwork of state privacy laws.

This letter signals our support of enacting of a single national privacy standard that protects consumers and provides a workable compliance framework for businesses of all sizes.

For more information, please see the letter below.