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Lakeland, FLA–Explorations V Children’s Museum is building the future with a new name and brand identity—Florida Children’s Museum. 

The rebranding initiative reflects the growth of the museum and will debut as the new state-of-the-art facility opens in Bonnet Springs Park in May 2022. The rebranding includes a modern, whimsical logo, a new website, and a social media presence that makes it easy to stay informed of the latest building updates and new programs. 

“We are not building a bigger place. We are building a bigger purpose,” said Kerry Falwell, CEO of Explorations V Children’s Museum. “Almost 2 million people have given Explorations V the opportunity to serve their family over the last 29 years. Florida Children’s Museum will carry on the tradition with pride and well into the future.”

Museum attendees will continue to see the Explorations V Children’s Museum logo and branding at its current location in the Historic Kress building in Downtown Lakeland. 

“As Central Florida increasingly serves the needs of its citizens and visitors, Lakeland is the grateful home of the Florida Children’s Museum,” said Bill Mutz, Mayor of Lakeland. “Invite the thriving young minds in your life to experience fun, creative thinking activities as we invest together in the minds of our future adults!” 

New exhibits and programs will serve an expanded age range of children from birth to 12 years-old. The 47,800 square-foot facility will welcome an estimated 100,000 annual on-site visitors, which is double the current average attendance. 

“Bonnet Springs Park is proud to have found such a fantastic partner with a shared vision for children, families, and the community,” said Bill Tinsley, President of Bonnet Springs Park. “With community support, we have the opportunity to build something so wonderful, that it will change the way people view Lakeland. We, together, are truly Central Florida’s place to Escape, Engage, and Explore.”

Florida Children’s Museum is a community owned 501c3 non-profit organization whose mission is “curating the world for all children to explore”. Since its founding in 1991, the Museum has served more than 1.6 million children and families. The Museum partners with schools, colleges, arts & cultural organizations, foundations, government, civic groups, individuals, and corporations like Disney, Publix, United Way, Born Learning, Success by 6 and many others to provide engaging programs. 

For those interested in supporting the mission, programming, and operations of the Florida Children’s Museum, visit ExploreFCM.org for sponsorship, partnership, and volunteer opportunities.

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