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The SBDC has partnered with Spectrum Reach to offer no-cost marketing seminars for our small businesses over the next couple of months. The first of those is called Connecting Through Content. Please feel free to share with your businesses/members. Details and registration link can be found below. Thank you!

Title: Connecting Through Content

Date: Wednesday, July 29 | 10 – 11 a.m.

Where: Online

Businesses understand the importance of content and want to tell a story, but many don’t know how to focus their message. The core of great content is telling the stories consumers want to hear and making your business the hero of that story. With all the current changes, how do you craft a message that connects with your consumer and makes you the hero? Learn the steps in developing your messaging objectives, addressing your consumers’ needs, and creating your story in the new normal. This virtual seminar is being offered in partnership with the Florida SBDC at USF’s Title Partner, Spectrum Reach.

Speaker: Michelle Diedrick, Senior Director of Campaign Strategy Kernel, Spectrum Reach

Interested small business owners can register at

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