Investor Development

This committee will focus on increasing membership revenue, working with membership staff to increase new members, reduce lost members, and step up members to increase revenue.  This committee should partner with Engagement Committee to develop a strategy to improve the engagement of our existing members with the programs, events and other initiatives of the chamber.  There is a tremendous opportunity to reduce lost members due to their perception of not seeing the value of their membership.  This committee should also work with Chief Development Officer to develop new sources of revenue from new programs and initiatives that will create value for existing and new members.

Subcommittees: Chamber Champions, Small Business Award

Staff: Terry Ottinger, VP of Investor Development  tottinger@lakelandchamber.com

Vice Chair: Gow Fields, Fields Insurance & Financial Group  Gow@GowFields.com